Acquiring API-first SaaS
We do it well, and we do it fast. Indigo is a team of entrepreneurs, engineers and growth marketers that acquires API-driven software businesses and runs them for the long term. If you want to sell, we can give you a clear opinion in about two weeks.
Our dual approach
Indigo builds new API-based SaaS ventures and acquires existing ones. Our team has founded companies, written the code and run the marketing, and we use one repeatable playbook to grow revenue and profitability across every company we own.
Our investment thesis doesn't change: we only buy API-based SaaS.
Sticking to one model lets us size up a business quickly. We know how API products are priced, how developers find them, how usage turns into revenue and which infrastructure risks to look for. That focus is why our reviews are fast and our offers are realistic.
Our products learn from each other.
Every company we own shares infrastructure, billing know-how, SEO assets and distribution channels with the rest of the portfolio. A product that joins Indigo gets all of that on day one, so it grows faster than it could alone.
We're not trying to breed unicorns.
We're pragmatic and still ambitious. We spend on what improves the product and its margins, aim for sustainable growth over vanity metrics, and build assets meant to last for years.
How we operate
We work hands-on in every company we take on. That's how we make sure each one keeps developing, both in its product and in its finances.
We draw on more than 20 years of building and running digital businesses at global scale. In practice, that means:
What we look for
We're looking for products that solve real problems in evergreen markets through an API. Think of data enrichment, validation, conversion, geolocation, messaging, scraping or document processing: services that developers wire into their stack and keep using for years.
Fashionable categories don't interest us much. What we want are recurring, well-understood needs where a dependable API is the best answer, and where we can make a good product better.
Our process
Selling your company shouldn't take a year. Our process is short and transparent, and each step has a clear owner.
We're always searching for good opportunities, as builders and as investors. Once you reach out, we can get things moving within days, often in 48 hours if your numbers are ready.
Day 0–2No endless due diligence. We review finance, tech and marketing in parallel with a lean process, then come back with a clear opinion and a fair offer within about two weeks.
≈ 2 weeksOnce we agree on terms, we handle the paperwork quickly and you're paid securely through escrow. Our operations team runs the technical and customer handover so the service keeps running smoothly.
Escrow & handoverAcquisition criteria
These are our usual targets. If you're earlier or a little outside these ranges, get in touch anyway, because we also open discussions with earlier-stage projects.
P&L, MRR history, churn and cohort data, and payment processor exports.
Architecture overview, hosting costs, codebase access and uptime history.
Acquisition channels, traffic analytics, SEO footprint and customer mix.
FAQ
If your financial, technical and marketing information is ready, we can start within 48 hours and typically reach an agreement in about two weeks. Closing and escrow payment usually follow soon after.
Either option works. When the founders are the only staff, we usually take over operations ourselves. When there's an established team, we're happy to keep it. Either way, the goal is a new home for your product where it can keep developing.
To stay effective, we focus on API-based SaaS. We only consider SaaS opportunities that already are, or can become, an API business.
Right now we focus on profitable companies generating $50,000–$100,000 in MRR, with at least a year of operating history and churn below 10%. We're also open to talking with earlier-stage projects.
Payment goes through a trusted escrow service, so funds are only released once both sides have met their obligations. It's secure for you and for us.
We aim for none. Our operations team plans the handover so the API, billing and support keep running without interruption while ownership moves over.
Ready when you are
Tell us about your API product: what it does, its MRR and how long it's been running. We read every message and reply quickly.
contact@indigo.domains